WebJun 1, 2024 · The authors test a causal model that allows them to anticipate CSR perceptions based on customer evaluations of (1) the congruence between the company and its CSR strategy, (2) the motivations of ... WebAbstract Corporate Social Responsibility (CSR) skepticism is examined in marketing literature, but the understanding of its role in the domain of CSR is lacking. Previous studies revealed that consumers compensate for the companies that engage in CSR activities, but the level of CSR skepticism inhibits the success of CSR programs. This paper describes …
Are all CSR Activities in Your SNS Authentic? The Antecedents and ...
WebEn la actualidad soy Profesora Contratada Doctora con docencia especializada en marketing y comportamiento del consumidor. Mis principales líneas de investigación se centran en la responsabilidad social corporativa, el comportamiento del consumidor y el marketing corporativo en el sector turístico. Mi trabajo ha dado lugar a más de 25 … WebSep 14, 2024 · In such a vein, some reflections about the antecedents in the path forward CSR are proposed focusing the attention on the domains of information asymmetry and cognitive distance. Following this line, the rest of the paper is structured as follows: in Section 2, the theoretical background is described, and a brief presentation of CSR ... how much should someone 5\u00272 weigh
Connecting the dots: An integrative framework of CSR …
WebDec 12, 2016 · This idea still requires further examination to determine if CSR is a direct antecedent of loyalty in the hotel industry. Relevant studies have called for further research to investigate relevant mediator variables in CSR-customer outcome relationships (Walsh and Bartikowski 2013b). Empirical studies show the vital effects of CSR on antecedents ... WebAug 25, 2024 · We theorize that the sectoral, national, and intertemporal CSR antecedents pose an institutional CSR pressure that drives firms to adopt strategic CSR, CSR-as-insurance, and corporate greenwashing, subsequently determining their sustainable performance. We empirically verify this by segregating firms’ symbolic and substantive … WebFeb 16, 2016 · The author reviews the corporate social responsibility (CSR) literature that includes the individual level of analysis (referred to as micro CSR in the article) based on 166 articles, book chapters, and books. A framework is provided that integrates organizational psychology and CSR, with the purpose of highlighting synergies in order … how do they calculate income to debt ratio